Who is processing my information?

The site is run by Squeaky G Limited who is the data controller in respect of any personal data processed by you.


What information do we collect from you?

We collect data that you directly provide to us:

  • when you register and make a purchase through the site;
  • when you send us a question or query;
  • when you sign up to the newsletter;
  • if you ask for a stock alert.

This data includes name and contact details. We also retain details regarding your purchase (item, when sold etc.) and any queries or complaints you raise. We don't have access to your payment and card details since these are held by the payment service providers.

We collect data when you use the site, including data about:

  • your computer's browser version, operating system version, page loading time, network, generated device identifier information, hashed MAC address, referral source and IP address. Please note that we do not link the IP addresses to any user account;
  • your purchase history; and
  • the number of times you visit the site and the amount of time you spend using the site.

Some but not all of this information will be personal data from which you can be identified when linked with other information we hold about you.


Why do we collect this information?

Most of the data we collect is in order to enable us to process your order or respond to your queries. We also collect data in order to understand more about who uses our site and to understand your preferences and to personalise the shopping and browsing experience. We may also use information in order to send you marketing communications but only on the basis set out below. We may also use data in order to investigate any complaints.


Will you send me marketing messages?
We may use the data we collect about you (including through cookies and otherwise) in order to send you marketing communications:

  1. about other products on the site or soon to launch; or 
  2. about other selected third party products and services that we think may be of interest to you.

However we only do so where we have got your consent to do so (see the tick boxes on registration and check out). Marketing may be done through email, post, sms or social media.

You can change your mind at any time and unsubscribe via the link at the bottom of any such emails or by contacting us at

We do not provide your data to third parties to enable them to send you marketing communications unless you have consented to do so. You can use such third party's unsubscribe mechanisms to unsubscribe from them.


Who do we share your information with?

  • Shopify: When you browse the site, the platform provider, Shopify, automatically receives your computer’s internet protocol (IP) address in order to provide them with information that helps them learn about your browser and operating system; this helps them to continually optimise the shopping experience for you. Please note that Shopify has its own privacy policy which can be found here.

  • Payment gateways and providers: This is in order to process your payment for your purchases. They have their own privacy policies which detail how they will process your information.
    To find out more about PayPal, their security and privacy, visit:
    To find out more about Amazon payments, their security and privacy, visit:

  • Google analytics: This store uses Google Analytics to help us learn about who visits the shop and what pages are being looked at. We use this to help understand and improve your shopping experience.

  • Processors: We may occasionally use third party processors for other purposes such as marketing. However they are always selected carefully and we impose all required contractual requirements on them to ensure your data is protected.

  • Acquirer: If this shop is acquired or merged with another company, your information may be transferred to the new owners so they may continue to sell our products to you.

  • Law enforcement: In very rare cases we may need to disclose personal information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.


What age do I need to be to use the site?

You should only click to agree this privacy policy if you are age 16 or over. You will need the consent of the card holder to make any purchases.


How long do we keep your information?

We will keep data only for as long as it is relevant and useful for the purpose for which it was originally collected and otherwise where required by law or in order to defend or bring any legal action.


How do you keep my information secure?

To protect your personal information, we follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed. Whilst we will do our best to protect your data, the transmission of information by you to us is not completely secure and we cannot guarantee the security of your data.

It is important you keep your account log in details safe and secure.


Does the site use cookies?

Yes. Here is a list of cookies used by this site. All cookies are used only to enable us and Shopify to continually better your shopping experience:
_session_id, unique token, sessional: This allows Shopify to store information about your session (referrer, landing page, etc).
_shopify_visit, no data held, Persistent for 30 minutes from the last visit: Used by this site's internal stats tracker to record the number of visits.
_shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day: Counts the number of visits to the store by a single customer.
- cart, unique token, persistent for 2 weeks: Stores information about the contents of your cart.
_secure_session_id, unique token, sessional
storefront_digest, unique token, indefinite: This is used to determine if the current visitor has access.
In addition, Google analytics PREF, persistent for a very short period is set by Google and tracks who visits the site and from where.

You will see a pop up consent on our site when you visit. You can choose not to accept cookies but this may impact your user experience. You can also adjust your browser settings to accept/decline specific cookies. You can find out more about cookies here.


Will my data be sent overseas?

Some of our subsidiaries are based overseas, and in order to enable us to provide you our service, we may sometimes have to give our subsidiaries access to your data. If we do transfer your data overseas then we would always ensure that such transfer is conducted in accordance with relevant laws in order to ensure adequacy.

Please also be aware that the payment providers and gateway may transfer your data outside of the European Economic Area ("EEA").


How do I erase, restrict, port or update my data?

If you no longer wish for us to use your data, please email us at Please note that this may affect the provision of our services to you. If you would like to delete, amend or update or port your data then please email us at If you wish to opt out of receiving any promotional emails or newsletters you can do so by clicking on the "unsubscribe here" link at the bottom of each email.


What do I do if I have questions, a complaint or want to access my information?

If you have any questions about this Privacy Policy or wish to request a copy of the data which we hold about you, please contact us at or alternatively you can send a letter to: Maggs London Shop, 11 Laura Place, Bath, BA2 4BL. If you are not satisfied with the way your query or complaint is handled by us, please let us know by emailing us. If you are still unhappy, you may refer your complaint to the Information Commissioner’s Office in the UK.